Independent Canadian web engineeringClient support
THE APPROVED IDENTITY

The SmartersWeb Tech brand kit.

Use the supplied digital emblem, metallic wordmark and cyan TECH line together as the approved full logo. Keep every edge visible and preserve the original proportions.

Download the brand assets ↓

One identity.
Room to breathe.

The logo sits on its native dark background. Use the safe-canvas version where additional clear space is needed. Scale proportionally; never stretch, recolour or crop the symbol, pixels or wordmark.

Use the supplied icon assets for small application surfaces. A simplified or improvised emblem is not a replacement for the approved mark.

Approved SmartersWeb Tech full logo

The approved colour palette

  • Tech Navy#0A172A
  • Digital Blue#163B65
  • Electric Cyan#00AEEF
  • Ice White#EAF2FA
  • Steel Slate#64748B

Use navy and digital blue for structural surfaces, cyan for accents, ice white for light surfaces and steel slate for supporting elements. Check contrast for the specific text size and background; a brand colour is not suitable for every text role.