WordPress E-commerce Development
Turn Your Products Into Profits With a High-Converting Online Store
Stop losing sales to competitors with better online stores. We build custom WooCommerce e-commerce websites that sell 24/7, accept payments securely, manage inventory automatically, and grow with your business. From small boutiques to large catalogs, we create online shopping experiences customers love.
π Special: Free product upload for first 50 products. Limited time offer
Why Your Business Needs an Online Store
E-commerce isn't optional anymoreβit's essential for business growth
Sell 24/7 Worldwide
Your online store never closes. Customers can browse and buy anytime, anywhereβeven while you sleep. Expand beyond your local market to reach customers across Canada and internationally.
Lower Operating Costs
No expensive storefront rent, utilities, or staffing costs. An online store has significantly lower overhead than physical retail, maximizing your profit margins.
Track Everything Automatically
Know exactly what's selling, who's buying, and where they're coming from. Built-in analytics and reporting help you make data-driven business decisions.
Target Marketing
Collect customer emails, track purchase behavior, and send targeted promotions. Build customer relationships and encourage repeat purchases with automated marketing.
Mobile Shopping
Over 70% of online shopping happens on mobile devices. Our mobile-optimized stores capture this massive and growing market segment.
Unlimited Scalability
Start with 10 products or 10,000βyour online store grows with your business. Add new products, categories, and features without limitations.
Complete E-commerce Features
Everything you need to start selling online successfully
ποΈ Product Management
- Unlimited Products: Add as many products as you need with no restrictions
- Product Variations: Sizes, colors, stylesβmanage multiple options per product
- High-Quality Images: Multiple images per product with zoom functionality
- Product Categories: Organize products into logical categories and subcategories
- Product Tags: Help customers find related products easily
- Product Search: Powerful search to help customers find what they need
- Inventory Tracking: Real-time stock management with low stock alerts
- Product Reviews: Build trust with customer reviews and ratings
- Related Products: Increase sales with smart product recommendations
π³ Payment Processing
- Stripe Integration: Accept credit/debit cards with industry-leading security
- PayPal: Trusted payment option customers recognize
- Square: Unified online and in-person payments
- Moneris: Leading Canadian payment processor
- Interac: Canadian debit card payments
- Apple Pay & Google Pay: One-touch mobile payments
- Manual Payments: Bank transfer, check, or cash options
- PCI Compliance: Secure payment processing that protects customer data
- SSL Certificate: Encrypted checkout for customer security
π¦ Shipping & Fulfillment
- Flexible Shipping Rates: Flat rate, free shipping, or calculated rates
- Canada Post Integration: Real-time shipping quotes
- UPS & FedEx: Multi-carrier shipping options
- Shipping Zones: Different rates for different regions
- Local Pickup: Option for customers to pick up orders
- Weight-Based Shipping: Automatic calculation by product weight
- Free Shipping Thresholds: Offer free shipping over certain amounts
- Printable Packing Slips: Professional order fulfillment
πΌ Order Management
- Order Dashboard: Manage all orders from one central location
- Order Status Updates: Track orders from placement to delivery
- Email Notifications: Automatic emails to customers and admin
- Order Search & Filters: Find orders quickly
- Customer Notes: Internal notes and customer messages
- Refunds & Returns: Easy refund processing
- Order Export: Export orders to CSV for accounting
- Printable Invoices: Professional order documentation
π₯ Customer Management
- Customer Accounts: Registered users with order history
- Guest Checkout: No registration required for quick purchases
- Saved Addresses: Faster checkout for returning customers
- Order Tracking: Customers can track their order status
- Wishlist: Save products for later purchase
- Customer Database: Build your customer list for marketing
- Email Collection: Grow your email marketing list
π Analytics & Reporting
- Sales Reports: Track revenue, orders, and performance
- Product Performance: See which products sell best
- Customer Reports: Understand your customer base
- Google Analytics: Deep insights into traffic and behavior
- Conversion Tracking: Monitor your sales funnel
- Abandoned Cart Tracking: See who leaves without buying
- Tax Reports: Simplified tax reporting
π° Pricing & Promotions
- Flexible Pricing: Set any price structure you need
- Sale Prices: Schedule sales in advance
- Coupon Codes: Percentage or fixed amount discounts
- BOGO Deals: Buy one get one promotions
- Bulk Discounts: Quantity-based pricing
- Wholesale Pricing: Special pricing for wholesale customers
- Tax Calculation: Automatic GST/HST/PST calculation by region
π¨ Design & UX
- Custom Design: Unique store design matching your brand
- Mobile-Responsive: Perfect shopping on any device
- Fast Loading: Optimized for speed (under 2 seconds)
- Easy Navigation: Intuitive menus and product browsing
- Product Filters: Filter by price, category, attributes
- Quick View: Preview products without leaving the page
- Shopping Cart: Easy to use with update capabilities
- Streamlined Checkout: Minimize cart abandonment
π SEO & Marketing
- Product SEO: Optimized product pages for search engines
- Schema Markup: Rich product snippets in search results
- Social Sharing: Share products on social media
- Facebook Pixel: Retargeting and conversion tracking
- Email Marketing: Integration with Mailchimp, Klaviyo
- Newsletter Signup: Build your email list
- Blog Integration: Content marketing for traffic
π Security & Compliance
- SSL Certificate: Secure encrypted connection (HTTPS)
- PCI Compliance: Payment card industry security standards
- Privacy Policy: PIPEDA-compliant privacy documentation
- Terms & Conditions: Legal protection for your business
- GDPR Ready: European customer compliance
- Secure Checkout: Industry-standard security practices
- Fraud Protection: Built-in fraud detection tools
π οΈ Additional Features
- Digital Products: Sell downloads (ebooks, software, music)
- Subscriptions: Recurring payments for memberships
- Bookings: Accept appointments and reservations
- Multi-Vendor: Marketplace with multiple sellers (add-on)
- Membership Restrictions: Members-only products
- Product Bundles: Package deals and kits
- Gift Cards: Sell digital gift certificates
π Training & Support
- Comprehensive Training: 2-hour live session on managing your store
- Video Tutorials: Custom videos for your specific setup
- Written Documentation: Step-by-step guides with screenshots
- Product Upload Help: We can help add your initial products
- Order Processing Training: Learn to fulfill orders efficiently
- Ongoing Support: 3 months of technical support included
Our E-commerce Development Process
From concept to launch, we handle everything
Discovery & Strategy
5-7 days
We learn about your products, target customers, business model, and e-commerce goals to develop the perfect strategy.
- Product Catalog Planning: Organize products into categories
- Payment Gateway Selection: Choose best payment processors
- Shipping Strategy: Define shipping zones and rates
- Competitor Analysis: Study successful competitors
- Feature Requirements: Identify must-have functionality
- Budget & Timeline: Clear project scope
Design & User Experience
7-10 days
We create a beautiful, conversion-focused design that makes shopping easy and encourages purchases.
- Homepage Design: Eye-catching landing page
- Product Page Layouts: Showcase products effectively
- Shopping Cart Design: Clear, easy-to-use cart
- Checkout Flow: Streamlined purchase process
- Mobile Designs: Optimized for smartphone shopping
- Brand Integration: Matches your visual identity
Development & Integration
10-15 days
We build your WooCommerce store with all features, integrations, and functionality.
- WooCommerce Setup: Complete store configuration
- Payment Gateway Integration: Test payment processing
- Shipping Setup: Configure all shipping methods
- Tax Configuration: Canadian GST/HST/PST setup
- Product Upload: Add initial product catalog
- Email Notifications: Automated customer emails
- Third-Party Integrations: Connect external services
Testing & Optimization
5-7 days
Rigorous testing ensures every aspect of your store works flawlessly before launch.
- Transaction Testing: Test purchases with real payment gateways
- Checkout Testing: Verify entire purchase flow
- Mobile Testing: Shopping experience on all devices
- Payment Gateway Testing: All payment methods verified
- Shipping Calculations: Verify shipping costs accuracy
- Email Testing: All notifications working properly
- Speed Optimization: Fast loading times
- Security Scan: Ensure store is secure
Training & Launch
3-5 days
We train you on managing your store and launch it to start accepting orders.
- Store Management Training: Learn to manage products and orders
- Order Fulfillment Training: Process and ship orders
- Product Management: Add, edit, and organize products
- Customer Support: Handle customer inquiries
- Marketing Basics: Promote your new store
- Store Launch: Go live and start selling
- Post-Launch Monitoring: We watch for any issues
Total Timeline: Most e-commerce stores launch in 4-6 weeks. Larger catalogs or complex custom features may take 8-10 weeks.
E-commerce Development Pricing
Flexible packages to match your store size and budget
Starter Store
Perfect for small catalogs
- Up to 50 products
- Custom WooCommerce design
- Mobile-responsive
- 2 payment gateways
- Basic shipping setup
- Product categories
- Customer accounts
- Order management
- Email notifications
- SSL certificate
- 1-hour training
- 1 month support
Best for: New online stores, boutiques, small catalogs
Professional Store
Complete e-commerce solution
- Up to 200 products
- Premium custom design
- Full mobile optimization
- Multiple payment gateways
- Advanced shipping (zones, rates)
- Product variations
- Product reviews & ratings
- Coupon system
- Email marketing integration
- Inventory management
- Analytics & reporting
- SEO optimization
- Social media integration
- 2-hour training session
- 3 months support
Best for: Growing businesses, established brands
Enterprise Store
Large-scale e-commerce
- Unlimited products
- Advanced custom design
- Custom functionality
- Multi-vendor marketplace
- Advanced shipping integrations
- Wholesale functionality
- Subscription products
- Custom integrations (ERP, CRM)
- Multi-language support
- Multi-currency
- Advanced analytics
- A/B testing setup
- Dedicated project manager
- 3-hour training session
- 6 months support
Best for: Large catalogs, marketplaces, complex needs
E-commerce Add-Ons
Product Photography
From $15/product
Professional product photos that sell
Product Copywriting
From $25/product
Persuasive product descriptions
Product Data Entry
From $5/product
We upload your products for you
Subscription Products
$600
Recurring payments and memberships
Booking System
$800
Accept appointments and reservations
Multi-Vendor Marketplace
$1,500
Multiple sellers on one platform
Abandoned Cart Recovery
$400
Email customers who leave items in cart
Advanced Analytics
$300
Enhanced tracking and reporting
Store Maintenance
From $149/month
Updates, backups, and security
Transaction Fees: Payment gateway fees (typically 2.9% + $0.30 per transaction) are paid directly to your payment processor, not to us. No additional fees from SmartersWEB Tech.
Supported Payment Gateways
Accept payments through trusted, secure processors
π¨π¦ Canadian Gateways
- Moneris: Canada's leading payment processor
- Bambora (Beanstream): Popular Canadian gateway
- Paysafe: Comprehensive Canadian payment solutions
- Interac: Canadian debit payments
π International Gateways
- Stripe: Modern, developer-friendly gateway
- PayPal: Trusted by millions worldwide
- Square: Unified online and POS payments
- Authorize.Net: Established payment processor
π± Digital Wallets
- Apple Pay: One-touch payments for iOS
- Google Pay: Fast Android payments
- Shop Pay: Shopify's payment solution
- Amazon Pay: Amazon account payments
π° Alternative Methods
- Bank Transfer: Direct bank payments
- Check/Money Order: Traditional payments
- Cash on Delivery: Pay when receiving
- Cryptocurrency: Bitcoin, Ethereum (add-on)
Need a specific payment gateway? We can integrate virtually any payment processor with an API. Contact us to discuss your needs.
E-commerce Development FAQ
Common questions about building an online store
How long does it take to build an e-commerce website?
+Timeline depends on the size and complexity of your store:
- Starter Store (up to 50 products): 3-4 weeks
- Professional Store (up to 200 products): 4-6 weeks
- Enterprise Store (200+ products): 6-10 weeks
Timeline Breakdown:
- Discovery & planning: 5-7 days
- Design & approval: 7-10 days
- Development & integration: 10-15 days
- Product upload & content: 5-10 days
- Testing & optimization: 5-7 days
- Training & launch: 3-5 days
Rush delivery available for additional 35% fee. Product upload time can be reduced if you provide complete product data in spreadsheet format.
Can you migrate my existing online store to WooCommerce?
+Yes! We specialize in e-commerce migrations from various platforms:
Platforms We Migrate From:
- Shopify: Complete product, customer, and order migration
- Magento: Complex catalog migrations with attributes
- BigCommerce: Full data transfer to WooCommerce
- Squarespace: Product and content migration
- Wix Stores: Migration to more flexible WooCommerce
- Custom Platforms: API or database migrations
What Gets Migrated:
- All products with descriptions, images, prices
- Product categories and tags
- Customer accounts and information
- Order history (optional)
- Product reviews and ratings
- SEO data (meta titles, descriptions)
Migration Process:
- Export all data from current platform
- Build new WooCommerce store
- Import and verify all products
- Set up 301 redirects for SEO
- Test thoroughly before switching
- Switch DNS with minimal downtime
Migration Pricing: Starting at $800 depending on catalog size. Contact us for a custom quote based on your current platform and product count.
What payment gateways do you support?
+We support all major payment processors and can integrate virtually any gateway with an API.
Included in All Packages:
- 2 payment gateways of your choice (Starter)
- Multiple payment gateways (Professional & Enterprise)
Popular Canadian Options:
- Moneris: Transaction fees: 2.9% + $0.30
- Stripe: 2.9% + $0.30 per transaction
- Square: 2.9% + $0.30 online, 2.6% + $0.10 in-person
- PayPal: 2.9% + $0.30 (higher for international)
Fee Breakdown:
- Transaction Fees: Paid to payment gateway (not us)
- Monthly Gateway Fees: Usually $0-30 depending on gateway
- Chargeback Fees: $15-25 per disputed transaction
Choosing the Right Gateway:
- For Canadian businesses: Moneris or Stripe
- For international sales: Stripe or PayPal
- For in-person + online: Square
- For maximum trust: PayPal (most recognized)
We help you choose the best payment gateway for your specific business needs during our discovery phase.
Do you provide training on how to manage my online store?
+Yes! Comprehensive training is included in all packages to ensure you can confidently manage your store.
Training Included:
- Starter Package: 1-hour live training session
- Professional Package: 2-hour comprehensive training
- Enterprise Package: 3-hour advanced training
Training Topics Covered:
Product Management:
- Adding new products with descriptions and images
- Creating product variations (sizes, colors, styles)
- Organizing products into categories
- Managing inventory and stock levels
- Setting prices and sale prices
- Creating product bundles and upsells
Order Processing:
- Viewing and managing customer orders
- Processing orders and printing packing slips
- Updating order status (processing, shipped, completed)
- Sending tracking information to customers
- Processing refunds and returns
- Communicating with customers about orders
Store Administration:
- Managing customer accounts
- Creating coupon codes and discounts
- Viewing sales reports and analytics
- Managing shipping zones and rates
- Updating tax settings
- Email notification customization
Training Materials Provided:
- Live video training session (recorded for reference)
- Custom video tutorials for your specific store
- Written documentation with screenshots
- Quick reference guides for common tasks
- Access to our video tutorial library
Additional training sessions available at $100/hour if you need more in-depth instruction or want to train multiple team members.
How do you handle product uploads?
+We offer flexible options for getting your products online, from DIY to full-service.
Option 1: You Provide, We Upload (Recommended):
- You provide product data in Excel/CSV format
- Include: product names, descriptions, prices, SKUs, categories
- Provide product images (named to match SKUs)
- We upload everything to your store
- Cost: $5-10 per product depending on complexity
Option 2: We Create Everything:
- We write product descriptions
- We photograph your products (if local)
- We research and optimize for SEO
- Complete product setup
- Cost: $25-50 per product
Option 3: You Upload Products Yourself:
- We set up the store structure
- We provide training on adding products
- You add products at your own pace
- We're available for questions and support
- Cost: Included in all packages
Option 4: Automated Import:
- For large catalogs (500+ products)
- We build custom import scripts
- Map your data to WooCommerce fields
- Bulk upload with validation
- Cost: $800-2,000 depending on complexity
What Makes a Good Product Upload:
- Clear product names: Descriptive and searchable
- Detailed descriptions: Features, benefits, specifications
- High-quality images: At least 1000x1000px, white background preferred
- Accurate pricing: Including any tax requirements
- SKU/product codes: For inventory tracking
- Organized categories: Logical product grouping
Most clients choose Option 1βthey know their products best, and we handle the technical upload work. This is the most cost-effective approach.
What are the ongoing costs of running an online store?
+Understanding your ongoing costs helps you budget properly and maximize profits.
Essential Monthly Costs:
- Web Hosting: $30-100/month depending on traffic
- Starter stores: $30-50/month
- Growing stores: $50-80/month
- High-traffic stores: $100-300/month
- Domain Name: $15-30/year (.com, .ca domains)
- SSL Certificate: Usually included with hosting (or $50-100/year)
- Email Hosting: $5-15/month per inbox (Google Workspace, Microsoft 365)
Transaction Costs (Per Sale):
- Payment Gateway Fees: 2.9% + $0.30 per transaction (typical)
- Example: $100 sale = $3.20 in fees, you keep $96.80
- Higher fees for international or Amex cards
Optional But Recommended:
- Maintenance Plan: $149-299/month
- Security updates and backups
- Plugin and theme updates
- Performance monitoring
- Technical support
- Email Marketing: $10-50/month (Mailchimp, Klaviyo)
- Abandoned cart recovery
- Newsletter campaigns
- Product promotions
- SEO/Marketing: $300-1,000/month
- Search engine optimization
- Content creation
- Link building
Cost Example Scenarios:
Minimum Budget (DIY approach):
- Hosting: $30/month
- Domain: $2/month (annual)
- Payment fees: Variable (2.9% + $0.30)
- Total: ~$35/month + payment fees
Recommended Budget (Managed approach):
- Hosting: $50/month
- Domain: $2/month
- Maintenance: $149/month
- Email marketing: $30/month
- Payment fees: Variable
- Total: ~$230/month + payment fees
Growth Budget (Full service):
- Premium hosting: $100/month
- Premium maintenance: $299/month
- Email marketing: $50/month
- SEO services: $500/month
- Payment fees: Variable
- Total: ~$950/month + payment fees
Most successful online stores invest 3-5% of revenue back into marketing and maintenance. The stores that skimp on marketing typically struggle to grow.
Can I sell digital products or subscriptions?
+Absolutely! WooCommerce supports various product types beyond physical goods.
Digital/Downloadable Products:
- What You Can Sell:
- eBooks and PDFs
- Software and apps
- Music and audio files
- Video courses and tutorials
- Stock photos and graphics
- Templates and themes
- Digital art and printables
- How It Works:
- Customer purchases and pays online
- Receives immediate download link via email
- Can download from their account page
- Optional: Limit downloads or set expiry dates
- Pricing: Included in all packages
Subscription Products:
- Subscription Types:
- Recurring physical products (subscription boxes)
- Digital memberships
- Access to premium content
- Software as a Service (SaaS)
- Online courses and training
- Maintenance plans
- Billing Options:
- Weekly, monthly, quarterly, or annual billing
- Free trials (7, 14, 30 days)
- Sign-up fees
- Length options (3 months, 6 months, unlimited)
- Automatic renewal
- Customer Management:
- Customers can pause or cancel anytime
- Automatic payment retries for failed payments
- Email notifications for renewals
- Subscription management from account page
- Pricing: $600 add-on for subscription functionality
Booking & Appointment Products:
- Perfect For:
- Service appointments
- Class bookings
- Equipment rentals
- Hotel/accommodation bookings
- Event tickets
- Features:
- Calendar availability
- Time slot selection
- Resource allocation
- Confirmation emails
- Google Calendar sync
- Pricing: $800 add-on for booking system
We can set up any combination of these product types in your store. Many successful businesses sell physical products, digital products, and subscriptions all together.
How do you ensure my online store is secure?
+Security is absolutely critical for e-commerce. We implement multiple layers of protection.
Built-In Security (All Packages):
- SSL Certificate (HTTPS):
- Encrypts all data between customer and server
- Required for payment processing
- Shows padlock icon in browser
- Builds customer trust
- PCI Compliance:
- Payment Card Industry security standards
- Credit card data never stored on your server
- Processed securely through payment gateway
- Regular security scans
- Secure Hosting:
- Firewalls and DDoS protection
- Regular server security updates
- Isolated hosting environment
- Daily malware scanning
- WordPress Security:
- Strong passwords enforced
- Two-factor authentication available
- Limited login attempts
- Hidden admin URLs
- Regular security plugin updates
Data Protection:
- Customer Data:
- Encrypted database connections
- PIPEDA compliance (Canadian privacy law)
- GDPR ready for European customers
- Privacy policy and terms of service
- Payment Security:
- No credit card data stored on your site
- PCI-compliant payment gateways
- Tokenized payments
- 3D Secure authentication support
Ongoing Security (Maintenance Plans):
- Daily security scans
- Immediate security patch deployment
- Firewall updates
- Malware removal if needed
- Security audit reports
- 24/7 monitoring
Fraud Prevention:
- Address Verification System (AVS)
- CVV verification
- Suspicious order detection
- IP blocking capabilities
- Manual order review for high-risk transactions
We stay current with the latest security threats and best practices. Your customers' data and your business reputation are protected with enterprise-grade security measures.
Ready to Start Selling Online?
Get a free consultation and custom quote for your e-commerce project. We'll discuss your products, goals, and build a solution that fits your budget and timeline.
π¬ Or call us directly: +1 (825) 451-1175